Samba OG - Sporty & Rich x Adidas Original
The new Adidas collaboration features the iconic Samba, presented in three different colors, perfect for the summer season and revisited with a more chic and elegant look, thanks to Sporty & Rich brand.
Sporty & Rich: the brand
The mood of Sporty & Rich is represented by the fusion between luxury wear and sportswear from the 80s and 90s, and it is precisely this clear and strong identity that has allowed an Instagram page founded by Emily Oberg to become at first magazine and then a brand.
The moodboard of the Sporty & Rich page evokes the American girl next door, torn between cheerleading training and biology lessons, with the motto "Be nice, drink water, be good to the planet, take care of yourself and live a life of pleasure.”
The brand was born from this vision, starting with t-shirts and sweatshirts with embroidered logos up to the creation of a real collection available at some largest retailers such as LuisaViaRoma, SOTF, END and Selfridges. Sporty & Rich garments thus become the perfect uniform for every day, basic garments that blend perfectly with the healthy lifestyle that the brand promotes. Likewise, it's the feeling that this collaborative sneaker evoke, that takes the Samba to the next level.
The sneaker
The interpretation that Sporty & Rich has given to the sneaker pays homage to the classic aesthetic of the Samba without neglecting its basic identity. the vintage-inspired design is crafted with a premium upper leather and contrast suede detailing, while the lining is smooth satin. In addition, the Sporty & Rich Wellness Club keychain with pearlescent details completes the refined look together with a special packaging inspired by the archives.
The sneaker is available on our website hypeclothinga.com!