The legacy of Virgil Abloh continues to thrive through new projects blending publishing and avant-garde design. The launch of the Virgil Abloh Archive™ (V.A.A.) marks a pivotal moment for the preservation of his work, prioritizing the dissemination of creative knowledge before reaching the sneaker market with the highly anticipated Nike Air Jordan 1 High OG "Alaska".

The collaboration between Nike, Jordan Brand, and Travis Scott shows no signs of slowing down. After years dominated by earth tones and dark colorways all available on Hypeclothinga.com and at our store in Via Del Babuino 178 the rapper has decided to step out of his comfort zone with a double release that is already taking the web by storm: the "Pink Pack".

The Super Bowl stage has always been the place where music, sports, and fashion merge to create iconic moments, and the 2026 edition was no exception. Bad Bunny captured the world's attention not only with his energetic performance but also by debuting the future of his partnership with Adidas on his feet: the BadBo 1.0 Resilience.