Peter Moore died. Designer of the Air Jordan 1, Nike Dunk and then an executive chief of Adidas

The entire streetwear and sportswear scene is mourning the death of Peter Moore, Nike's first creative director and creator of some of the most iconic footwear silhouettes produced by the Beaverton giant.

Peter Moore

Former Nike and later adidas executive Peter Moore has been confirmed to have passed away at the age of 78. Moore is best known for having designed some of the Swoosh's most important models, such as the Air Jordan 1 and the Dunk, as well as for having created the “Wings” logo in the early 1980s. He then laid the foundations for what would later become the Jordan brand and one of Nike's best-selling lines of all time. Not to mention the current successor to the other Dunk project. Moore first began working with Nike in 1977 through his design agency, before joining the brand as the first ever creative in 1983.

Peter Moore

After Moore and Rob Strasser, another industry legend equally instrumental in the rise of Nike and Jordan in the 1980s, left the company in 1987, they were recruited by adidas for the same role they held at the Swoosh. Together they launched the Adidas Equipment (EQT) category, generating a new range of cutting-edge sneakers and a product line still coveted by sneakerheads today.

To remember him with affection, D'Wayne Edwards and Ron Dumas of NIKE but also the complete adidas team that bids him a heartfelt goodbye on instagram.

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