Labubu exclusively at Hype Clothinga in Rome

Labubu Are Coming to Our Store in Via del Babuino 178 in Rome

Designer toys born from the brilliant mind of Kasing Lung, Labubu are about to arrive at our store in Via del Babuino 178 in Rome and on our website hypeclothinga.com —an opportunity to discover a new trend that has captured the hearts of collectors and beyond. The feature that made them so popular is also the surprise effect. In fact, those of Labubu are blind boxes, that is, sealed packages that contain surprise figures from the series "The Monsters" and each box offers the possibility of finding common characters or rare versions, known as secret figures that can reach a market value of up to $1000.

The Story Behind Labubu’s Creator

Labubu are the brainchild of Kasing Lung, an artist from Hong Kong who masterfully blends folklore, dark art, and illustration into a world inhabited by creatures that are as strange as they are adorable. Growing up, Lung was deeply influenced by fairy tales and Japanese manga, which shaped his distinctive style. After a career as an illustrator, he found his place in the world of pop art and collectibles thanks to his collaboration with the production company POP MART, giving life to unique characters like Labubu.

In an interview with The Perfect Magazine, Lung shared:

“My connection with Pop Mart began in 2016. Before collaborating with the Chinese company, 90% of my fanbase was male, and vinyl dolls were the most popular collectibles. When Pop Mart introduced my characters to the Chinese market, they added a keychain, and that completely changed things—the audience became 80% female. I never imagined my creations would turn into accessories for designer handbags…At first, the fun was in taking the figurines around the world and photographing them in tourist hotspots, from Paris to New York. That’s how they became popular. Once they became smaller, lighter, and had a hook, people started hanging them everywhere—even on handbags.”

Who Is Labubu?

Labubu is an enigmatic creature with large eyes, sharp teeth, and a smile that hovers between mischievous and innocent. Each version of the character—from classic series to limited editions—has its own personality and distinctive style, often inspired by seasons, holidays, or fantasy themes.

Some of the most beloved limited edition collections include:

• Labubu Artist Edition, where Kasing Lung lets his creativity run wild. Labubu becomes a painter, a dreamer, a traveler, or transforms into mythological or symbolic creatures—often released in small batches.
• Labubu Christmas Series and seasonal collections (like Halloween, Lunar New Year, etc.) are adored for their themed designs, perfect for collectors who love to tie their pieces to special times of the year.
• Labubu Jungle Series, which transports Labubu into the heart of the jungle, turning him into a wild and fascinating creature. Each piece features unique details such as camouflage patterns, tiger ears, or small accessories like explorer backpacks or tropical plants.

Labubu as a Fashion Statement

Today, Labubu are not just collectibles—they’ve become a full-fledged style phenomenon. More and more often, these adorable creatures are turned into wearable accessories, especially as bag charms. Just clip one onto a tote, backpack, or mini bag to add a playful and original touch to any outfit.

Each Labubu adds a hint of personality and tells something about the person wearing it, winning over celebrities and fashion lovers worldwide. From Lisa of Blackpink to Chiara Ferragni and Dua Lipa, Labubu have become a must-have item.

Don’t miss your chance to step into the magical and on-trend world of Labubu—visit us in-store and and on our website hypeclothinga.com and choose your favorite one!