Chrome Hearts exclusive in Rome

Hype Clothinga Boutique in Rome offers the possibility to buy Chrome Hearts products worldwide exclusive, but what are the origins of this successful brand?

In the world of streetwear Chrome Hearts is one of the leading luxury brands, as it combines exaggerated luxury, as each item is handcrafted with the best materials and with extreme attention to detail, together with the hard rock culture, inspired by gothic, crosses and skulls, so as to obtain the nomination of "dark version of Tiffany & Co".

The brand was born in 1980 when Harley-Davidson enthusiast Richard Stark sported customized leather jackets on his motorcycles, until he decided to make them on his own thanks to the help of his friend John Bowman, an expert in leather, and the jeweler Leonard Kamhout.

A turning point for the brand, which allowed it to position itself within the world market, was the commission from the Hollywood world for the film "Chopper Chicks In Zombietown" in 1989. Chrome Hearts, a name that was initially intended for the title of the short film, thus appeared in the costumes section between the credits and this allowed it to start gaining popularity.

However, despite the success, the group of friends decided to break up after two years and Stark remained at the helm of the brand alone, until the arrival of a customer named Laurie Lynn who, after ordering a stock of swimsuits, forged a bond sentimental with the owner of the brand becoming wife and mother of his daughter, who now plays a key role in the company.

Today, the brand has achieved worldwide recognition, without ever betraying its essence and its origins, remaining a family business for over twenty years.

In Chrome Hearts philosophy there is a personal idea of business, which can be summed up in owing nothing to anyone. The total independence of the brand, due to a more than solid financial base, has therefore allowed it to remain true to itself.

The consequence of this philosophy is also the choice to categorically refuse online sales and seasonal collections, since it is strictly forbidden to distribute photos of the products outside its stores. Furthermore, it is not even possible to take a selfie while shopping inside, but not for a matter of privacy, but to increase the aura of mystery that surrounds the company. These decisions taken primarily by Stark certainly serve to increase the exclusivity of the brand and to offer an intimate and unique shopping experience.

Consequently, Hype Clothinga, in order to offer its customers an experience of equal value, gives fans of the brand the possibility of being able to purchase a range of Chrome Hearts products, hoodies and t-shirts, in a world exclusive in our Boutique in Via del Babuino 178, in the heart of Rome.