The two brands Adidas and Gucci want to recognize their role in experimentation in combining sport with high fashion and have decided to team up to create something that will remain in the annals of fashion. To announce their wedding, Adidas and Gucci could not have chosen a better time and place than that of Milan Fashion Week, an event in which the Florentine high fashion brand paraded with the new "Exquisite Gucci" collection.
The show took place in a room of the Gucci Hub which was equipped with illusionistic mirrors with the addition of hypnotic lights, in such a way as to create the alteration of the images that represent the idea of metamorphosis and change in fashion. . The Art Director Alessandro Michele describes it as a phantasmagoric power that radiates from the surface of the tissues through references, perceptual alterations, grafts and manipulations of the existing.
An absolutely perfect place to unveil the collaboration with the German brand, never so well centered demonstration of collaboration between sportswear and high fashion. The capsule collection spreads across most of the looks of the show, showing its result on an important selection of clothing, accessories and footwear.
To stay updated on the Adidas x Gucci release you can visit the official website