Nike SB Dunk Low Familia First Avenue (Special Box) created in a black, purple and white color scheme - this Nike SB Dunk Low offering features references to the headquarters located at 701 First Avenue North. It features black brick on the quarter overlays that nod to the painted brick exterior of the building while it has a perforated star tip reminiscent of the 500 stars commemorating past artists.

Other details include Swooshes and 3M reflective heels, upper that fades in purple to match the laces, paying homage to the most famous local artist Prince, born in Minneapolis. Rounding out the design are special co-branded insoles that feature the venue's famous checkerboard floor and display the ticket for their first live show on April 3, 1970.