Nike Air Max 1 London 2020 

Nike Air Max 1 London City Pack completes the two sneaker package which also includes the "Amsterdam" colorway. The upper in mixed material has different shades of gray with contrasting touches of dark blue on the elements of the brand. They include a Nike Swoosh on the side panel, a mini-Swoosh on the forefoot and an embroidery representing the Thames flowing through the Nike Air logo on the heel. Abstract representations of the London Eye and Big Ben appear on both sides of the forefoot cover

Nike Air Max

It’s 1987, when Nike has had a real turning point: the idea behind the revolutionary Air Max was to make visible what had not been until then. Hatfield, having been an architect before becoming a “shoe designer”, was inspired by Georges Pompidou’s building in Paris to realize the project. Whose peculiarity consists in showing his structural elements such as stairs or beams on the outside .

The Air Max used a visible air cushion placed on the heel on the side of the midsole for many models. Nike initially expressed its doubts to the designer as he feared that the new air bag was too fragile and not very durable. Despite the company’s countless concerns, Hatfield made the Air Max 1 debut on March 26, 1987. The success was immediate, completely revolutionizing the world of footwear.