Nike Air Jordan Why Not 0.4 Facetasm

The Nike Jordan "Why Not?" Russell Westbrook's brand new Zer0.4 shoe demonstrates how the worlds of performance and style don't have to conflict with each other. 

In design, one of the introductory colorways ties into Westbrook's collaborative clothing collection with Japanese fashion brand FACETASM. Underfoot, the "Why Not?" Zer0.4 incorporates a double stack Zoom Air bag to help improve responsiveness and cushioning while playing. 

The collaboration with FACETASM has been ongoing since Westbrook met with designer and founder Hiromichi Ochiai during Asian tours in 2018 and 2019. The pieces of footwear and apparel tie together in color and material choices, which mix aggressive blocks, decisive geometries and a cutting and irreverent attitude.