Nike Air Force 1 Low Roc-A-Fella (AF100)

Nike Air Force 1 Low Roc-A-Fella (AF100). Released in 2017.

Air Force 1 :

The shoe is available in three models, low (low), mid top (ankle height) and high top (the classic high ankle basketball shoes).

Another distinctive feature of the AF1 is the small plate (called deubrè) present in the lower part of the lacing of the strings. Initially made of metallic material (pewter) and circular in shape, it was then redesigned in 2007. It became a status symbol. it was the subject of extreme customization and soon became a product for hardened collectors (there are over 1,700 colors).

Air Force 1 has never undergone major changes and has remained the same since 1982, guaranteeing Nike annual revenues of approximately $ 1 billion, without spending a penny on advertising or marketing. It also guarantees a 70% gain on the sale price, which rarely happens with products of this type. To limit the frenzy and the marketing of non-original products for a good period of time, Nike has prohibited online shoe retailers from selling AF1s. Over the years, Nike also released the market to online sales sites.

The most hardened collectors also spend thousands of dollars on a single pair of AF1. perhaps because they are made with crocodile skin or to be models produced in very few copies. But know that the selling price of a “standard” AF1 is around 80-90 euros and can go up to 140-150 euros. All that remains is to “run” to get a couple!

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Nike Air Force 1 Low Roc-a-fella (af100)