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Adidas Yeezy Boost 700 mauve
The adidas Yeezy Boost 700 “Mauve” is the second colorway of Kanye West’s popular chunky running silhouette. With a neutral color scheme, the “Mauve” Yeezy 700 was well suited for its fall 2018 release. It features a black leather and mesh base with mauve suede overlays that match the midsole. Bright yellow accents add a pop of color and the gum rubber outsole completes the look. The adidas Yeezy Boost 700 “Mauve” proved that the silhouette wasn’t a one-hit wonder and became another installment in Kanye West’s footwear legacy.
The relationship between the rapper and the three-stripe brand has by now become one of the most popular pairs in the fashion world. Kanye West had already made a shoe for Adidas in 2006, but this never came to light. West then worked with Nike for five years, during which three shoe lines were released. The agreement between Nike and West foresaw that the latter could also work with Louis Vuitton and Reebok, the latter owned by Adidas. In 2013, the collaboration between Kanye West and Nike is over. According to the leaked media, the motivation would have been of an economic nature, with Nike not guaranteeing West the royalties requested. In November 2013, West unofficially announced that it had reached an agreement with Adidas, confirmed by the same company the following month.
The “Yeezy Season 1” turned out to be a big deal, with Rihanna, Diddy, Alexander Wang, Cassie, Beyoncé, Kim Kardashian e Anna Wintour showing off in public wearing this line, and the two shoe models released in this collection, YEEZY Boost 350 and Boost 750, went so quickly sold out, giving the green light to the production of the successive collections “Yeezy Season 2” and “Yeezy Season 3”.
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