The Nike Air Max 98 is again entrusted to Sergio Lozano, father of the Air Max 95. When the sneaker makes its debut on the shelves it is a flop for several reasons, one of them being a pricetag of $ 150. The second is that much of the hype around all new Air Max models is a redesigned Air unit. The 98, however, recycles the 97's full-length Air unit, which diminishes its appeal. Most couples remain on the shelves, but today the silhouette enjoys newfound fame and several Retro versions.
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