Nike Air Max 95

Introduced on the market in 1995, the sneaker immediately creates a sensation. With its distinct rippled upper design, gradient gray color scheme and bright neon yellow accents, the original model is a bold and provocative silhouette unprecedented in the sneaker world. Nike hires Nike ACG designer Sergio Lozano to lead the project, Lozano minimizes the appearance of dirt, mud and wear that the shoe would get over time and use with grayscale, even when told that the colorway wouldn't sell.