The story of Simon Porte, aka Jacquemus, enfant prodige of the French men's and women's collections. The name of Jacquemus evokes images of youth and freshness, of wild flowers, of aperitifs with friends and sunsets by the sea, thanks to the intuition of its founder and designer, Simon, who in ten years of career has managed to create a collage of references that touch all the cornerstones of Provencal and Mediterranean aesthetics, including Matisse's paintings and Christo's installations, modernist architecture and in general a whole world made up of simple lines, naked bodies and sunny colors.
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