In 1972, Nike launches its first basketball shoes, the Bruin and the Blazer, both made of leather. Nike Basketball continues to refine the two styles with suede and leather Blazer Low the following year. At that time, Nike's Basketball division was gaining popularity not only as a sneaker brand, but also as a leading basketball shoe supplier. The peak was reached in 1985 with the Air Jordan line, marketed by His Airness himself.
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