Adidas Tubular

Adidas first created the Tubular in the 80s, designing them as Trainer. The shoe is too futuristic and does not take off, however, Nic Galway, VP of Adidas designs, sees its enormous potential and redesigns it with new technologies. The name "Tubular" is due to the shape of the sole, shaped like car tires' tubes, and offers grip and traction. The Tubular range now includes Viral, Nova, Radial, Runner, Defiant, X, Doom and Mi Tubular's.