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The great return of the Puma Mostro

After 25 years of absence, the Puma Mostro burst into the world of sneakers again and in a totally unexpected way. At the opening of New York Fashion Week, Puma with its "Welcome To The Amazing Mostro Show" fashion show in the historic Park Avenue Armory, celebrates the return of the Mostro, ready to challenge every convention and become the object of desire for next season. Launched for the first time in 1999, it draws inspiration from the sprint studded shoes of the '60s and mixes with the design of the surf shoes of the '80s. Distinctive features of the Mostro are the spiked sole and the versatile strap closure, which in the launch show were enriched with customized pieces from the FW24 season born from the union of stylist Alastair McKimm and Puma's global creative director, Heiko Desens.

Timberland Boot: the story of the most popular boot in the world

Timberland Boot: the story of the most popular boot in the world

In 1973, among the heavy rains and forests of New England, a North American region with a harsh climate, the most famous yellow boot in the world was born. Its story began when a worker had the idea of spreading silicone on his leather boots to keep his feet dry during the work shift and this need for waterproofness and comfort did not go unnoticed by the founders of Timberland who began using injection molding. Thanks to this technique, some of the first truly waterproof and lightweight leather work boots were produced, revolutionizing the footwear world.

Jordan Jumpman Jack TR Travis Scott 

Jordan Jumpman Jack TR Travis Scott 

The various rumors during the Cannes Film Festival of a new collaboration between the singer and Nike have become reality, giving life to the new Jordan Jumpman Jack TR Travis Scott. Last February 4, after the artist's appearance at the Grammy Awards ceremony and before the release of the sneaker, an advertisement was released in which Travis Scott, wearing the new Jordan Jumpman Jack, carries out various activities, in which jumping and flying are the line that unites them. He plays basketball, snowboards, dances at a party and performs in his concerts, all to underline the versatility of his new collaboration.

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