Nike Air Yeezy 2 Pure Platinum

Nike Air Yeezy 2 Pure Platinum. We are in 2012, the origins of Kanye's Yeezy myth, which in the beginning was accompanied by the Nike brand and not Adidas. After the nike Yeezy 1's success in 2009 and 2011, the two brands find themselves again for a line of sneakers on the cast of the 1's series but even more Hype.

Launched in June 2012, the Air Yeezy 2 NRG 'Pure Platinum' features a subdued colorway that blends varying shades of gray on the upper and a contrasting pop of bright red on the collar lining. The snakeskin texture on the side panels and prominent ridges on the molded rubber heel serve to elevate the design. Using the Air Tech Challenge II midsole to keep the shoe grounded in the heritage of the Swoosh, the unique design allows it to straddle the line between sport and fashion.