Nike Air Jordan 4 retro What The

Nike Air Jordan 4 What The combines the colors of some of the most famous Jordan 4 ever. The "What The" version celebrates the 30th anniversary of the Air Jordan 4 model. The colors "White Cement", "Military Blue", "Fire Red" and "Black Cement", the most loved and are present in parts of both shoe design.

Jordan Brand is an exclusive brand of shoes and sportswear owned and created by the legendary basketball player Michael Jordan. Nike first signed in 1984 when young Michael was not yet commercially and professionally announced. Jordan Brand has a significant cultural weight in the streetwear culture, obtaining a huge response from the media, industry and the public. Initially focused on creating basketball shoes, the purchase has since expanded its offering to produce a variety of leisure clothing. Often considered the greatest basketball player of all time, Michael Jordan has worn sneakers throughout his Hall of Fame career. Although Michael Jordan has been retired since 2003, Air Jordan still remains one of the best-selling sneakers in the world. To date, Michael still plays an integrated part in the Jordan line design and production process.

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