Nike Air Jordan 1 Retro Mid New Love 2017 

The Air Jordan 1 ‘New Love’ Mid dropped in 2007 as part of the ‘Old Love/New Love’ pack — the other sneaker was an Air Jordan 1 Retro Mid in the in the ‘Black Toe’ colorway. To mark the 10 year anniversary of the ‘New Love’ Mid, Nike brought it back the Spring of 2017. The sneaker retains the Jumpman branding on the tongue and heel, just like the 2007 version, but features the OG-style Air Jordan ‘Wings’ logo on the ankle collar rather than the 2007 plastic, stitched-in variant.

Jordan Brand is an exclusive brand of shoes and sportswear owned and created by the legendary basketball player Michael Jordan. Nike first signed in 1984 when young Michael was not yet commercially and professionally announced. Jordan Brand has a significant cultural weight in the streetwear culture, obtaining a huge response from the media, industry and the public. Initially focused on creating basketball shoes, the purchase has since expanded its offering to produce a variety of leisure clothing. Often considered the greatest basketball player of all time, Michael Jordan has worn sneakers throughout his Hall of Fame career. Although Michael Jordan has been retired since 2003, Air Jordan still remains one of the best-selling sneakers in the world. To date, Michael still plays an integrated part in the Jordan line design and production process.

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