Nike Air Jordan 1 Retro High "Not For Resale" Varsity Red

Nike Air Jordan 1 "Not For Resale" was released in 2018 as a special edition of the first shoe signed by Michael Jordan. This Jordan 1 features graphic messages on the shoe that encourage users to wear their own pair. An ironic response to the trends of sneaker culture, the shoe has a text that includes "NOT FOR SALE", "NO PHOTOS", "PLEASE," AND "WEAR ME" through the upper and midsole. Within Air Jordan 1, there are multiple messages, including "GENERAL RELEASE" and "NO L". Air Jordan 1 "Not For Resale - Red" sports a black, white and red leather upper reminiscent of the OG colors of the legendary model.

Jordan Brand is an exclusive brand of shoes and sportswear owned and created by the legendary basketball player Michael Jordan. Nike first signed in 1984 when young Michael was not yet commercially and professionally announced. Jordan Brand has a significant cultural weight in the streetwear culture, obtaining a huge response from the media, industry and the public. Initially focused on creating basketball shoes, the purchase has since expanded its offering to produce a variety of leisure clothing. Often considered the greatest basketball player of all time, Michael Jordan has worn sneakers throughout his Hall of Fame career. Although Michael Jordan has been retired since 2003, Air Jordan still remains one of the best-selling sneakers in the world. To date, Michael still plays an integrated part in the Jordan line design and production process.

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